Speaker: Sarah Allen (@ultrasaurus)
Give your customers the power to make any decision, but present the best decision as an easy option if you can. This allows your customers to feel powerful, yet also helps them work with your application in limited time.
“Trustworthiness before trust.” – Onora O’Neill
Trustworthiness
- reliable
- competent
- honest
When we trust, we trust with context. We may trust a developer to write amazing code, but not for them to show up on time to a meeting.
Customers want you to win. They don’t want to be wasting their time.
Key Principles of UX Design
- context
- intention
- freedom
Empower people with your software.
Created College Scorecard
US Federal Government Opportunities
Hypothesis: Increase collaboration will lead to a more efficient & responsive government.
Open Opportunities started off as a WordPress blog. People would post a project they wanted collaborators for, then people would comment on the blog post.
Networking and building relationships is often more valuable professional development than skill development.
When Thinking About UX
- set intelligent defaults
- be explicit, don’t just rely on images
- use customer’s words
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