Relationships are both fun and valuable. That’s my takeaway from Business of Software this year.
Not that I didn’t know it before. But this year I hit my stride. I connected with more people, more deeply, than I ever have before.
Yes, I flitted around, trying to meeting new people—sometimes successfully, sometimes not.
But this year I had the specific aim of deepening my existing relationships.
I spent time catching up with people and getting back in touch. I hosted a dinner Saturday night to spend intimate time with a smaller group. I reached out before and after to people I knew.
But the reality is that after a conference, life takes over.
Swept up in the whirlwind of trying to run a business, have a life and pursue exciting projects, I forget to stay in touch with people. And so those relationships that could be so much more fade a bit. We’re still connected, but the energy is lost.
The value of a conference like Business of Software is the people.
It’s a small conference—capped at 400 attendees—and everyone there is facing similar challenges running a software company. Being around others facing the same challenges as you, who speak the same language, energizes you—even if you’re an introvert like me (or maybe especially so). Wouldn’t it be great to keep that energy high throughout the year? Continue reading >