The New Year is often a time of reflection. It’s a great time to question what you are doing and what you could be doing better. This year I’m learning how to be a better manager and to delegate my work and focus on strategy.
I’ve also been doing a lot of reading lately about sales, marketing and management, and wanted to pass along some great articles I’ve recently read.
First up is Don’t just roll the dice: A usefully short guide to software pricing by Neil Davidson. Pricing can be difficult to get right and this book is an excellent primer on the subject. Even if you think you already know everything about pricing, I recommend you read the book. You’ll be reminded of things you already know, but may have forgotten. If you are short on time, you can read Darmesh Shah’s review, How To Price Software Without Just Rolling the Dice. Though it really is no substitute for reading the book; Neil details all the dimensions of pricing, while Darmesh covers only a few basic principles. Continue reading >
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