Trevor Lohrbeer (Fast Fedora) @ World Domination Summit 2012

Going to World Domination Summit in Portland? Here’s the scoop on who I am and potential points of connection if you want to connect beforehand or meet me there. This also serves as my schedule & plan for the event. Scroll down, or use the links below to jump to a section.

Who Am I?

We each have many different facets. Here are some of mine.


I blog at Fast Fedora and Lean Decisions.

20 years ago I wrote a travelogue about hitchhiking around the U.S. which is yet to be published.

I also wrote 4 chapters of Dynamic HTML Unleashed, an early book on what became Web 2.0.


I won my first dance contest in 3rd grade—and haven’t competed since.

I’m strongest at Lindy Hop & but also do Charleston, Balboa & Blues.

I love dancing to hip-hop, Balkan, industrial, 80s, house and more.

I contra dance & just learned how to two-step at the Broken Spoke.


SlamBook! was a home page add-on for teenagers that I sold in 1999.

New Orleans Web Design was a short-lived web design firm in 1999.

True Peers was a social network for professionals (ala LinkedIn) that I co-founded in 1999 & closed in 2001.

Agile Muse Development was a short-lived web development firm.

Lab Escape I co-founded in 2003, which I still run today.

Community Organizer

I actively participate in the community, including co-founding:

Meet the Geeks, a networking event for IT folk in Western North Carolina

The A.R.K., a multidisciplinary community arts space in New Orleans

My current projects include:

Ignite Asheville, a lightning talk event we held in February

Startup Weekend Asheville, a 54-hour startup event in August


I co-founded & run Lab Escape.

We sell heat map data visualization software to large and mid-sized companies to help managers gain quicker and deeper insights into their data.

Lab Escape turned 9 years old in June.

Circus Performer

I’ve performed with several circuses, acting as master of ceremonies, fire spinner and accountant.

I co-organized the 3rd Nomadic Festival, a circus tour that went from San Francisco to Boston.

I don’t spin fire anymore, but I used to do fire poi, fire jump rope, fire swords & fire eating.

Web Developer

My first home page was back in 1992.

In 1995, I landed in San Francisco & got hired by Maximum Information, a startup that developed WebC, an early web application frameworks.

Since then, I’ve programmed in Perl, Classic ASP, ASP.Net, JavaScript, Java applets, J2EE & PHP.

I’m now learning Python, then Django.


I spent 3 years hitchhiking across the U.S. in the early ’90s after dropping out of college.

I’ve gone to Europe often—my father grew up outside Cologne, Germany.

My favorite international cities include Barcelona, Prague & Amsterdam.

Und, Ich spreche ein bisschen Deutsch.

My Interests

Want to talk to me? See below for potential conversation topics.

Life Hacking

I love learning new ways to improve myself & my business.

I’ve started exploring Personal Kanban for task management and use Lumosity to improve my memory & concentration. I use a standing desk.

I’m experimenting with 16/8 intermittent fasting and the Slow Carb Diet.


Since 2010, I’ve been researching how we make decisions, to identify decision patterns that can help us make decisions faster & with better outcomes.

In June, I launched Lean Decisions, a blog to share what I’ve been learning, to force me to write regularly on the subject & to update my Internet marketing skills.

Barefoot Running

Never a runner, I started barefoot-style running last August.

I’m not hardcore: I run in water shoes or sandals, I don’t run consistently & I’m still on chapter 1 of Born To Run.

But I love to learn new tips & insights.

Quantified Self

I enjoy tracking data about myself, but I’m not a zealot.

I use a FitBit to track my steps & sleep and use MapMyRun to track my runs.

I have spreadsheets to track my resolutions & any health issues.


I love games of all stripes: cards, board games & sports.

I play Carcassonne & Scrabble on my iPad, plus dozens of quick games on my phone.

I used to play Texas Hold ‘Em poker weekly & love German board games.


I plan to live to be 100.

I never liked exercise, and don’t really now. But I force myself to do it.

I (try to) lift weights 2x a week, run 3x a week, dance 2x a week, and hike, bike & do yoga whenever I can.

I often fail.

The Science of Happiness

I love learning about positive psychology and the science of happiness.

I’ve been learning how to express appreciation better & how to create space for forgiveness.

I was learning to meditate using Headspace, but it dropped on the priority list.

I occasionally write a gratitude entry in my FitBit journal.

And Much More…

I love…Tom Baker best as Doctor Who (though David Tennant comes in a close second), TED talks (who doesn’t?), inspiring others & helping them think through problems, any TV show written by Steven Moffat or Joss Whedon, books by Anaïs Nin & Robert Heinlein, startups & economic development, coming up with new ways to meet people, Shiraz or Malbec, quality intellectual conversation and new adventures.

Interesting Facts About Me

Some random facts that might be good conversation starters…

I Dropped Out of College

I went to Rensselaer Polytechnic Institute as a dual Physics/Biology major. I quickly switched to Math so I could take art & music electives.

When I ran out of art & music courses, I dropped out and spent 3 years living as an artist on the streets and hitchhiking across the country.

It was one of the best decisions I ever made.

My Age is 33…in Base 12

To be young, you have to think young. And I think I’m young.

To encourage the spirit of youthfulness, I often state my age in different mathematical bases.

In base 13, I’m 30; in base 15, I’m 29; and in base 19, I’m 21.

Find me at WDS & I’ll give you a younger age.

I Helped Test GPS

After high school, I got a job writing test software for ship & submarine navigation systems for the U.S. Navy.

The software I wrote graphed the data they were collecting while testing GPS—the same GPS used in our phones today.

It was my first data visualization job.

My Vision Is 2-D

I only see in two dimensions. My eyes have been crossed all my life. They don’t merge into a single image.

But there’s a bonus: one eye is near-sighted and the other is far-sighted. Since I only use one at a time, I don’t need glasses.

In fact, it means I won’t need reading glasses until I’m much older.

I Didn’t Drink Until Age 25

Until eighth grade, my father was a practicing alcoholic. As such, I avoided alcohol through my teens & into my 20s.

To avoid the social pressure, I used to tell people I was allergic to alcohol.

My first drink: absinthe in Prague.

I’m a 1st Generation German

My father was born at the end of World War II in a small village outside Cologne, Germany.

My mother’s mother came from Durbach, outside the Black Forest.

Through my father, I have dual citizenship by birth.

Other Events I Attend

Events I’m planning to attend or did attend this year are listed below. If you’re going to any of these events, let’s connect up at WDS and get to know each other.Note: Events are not in chronological order.

Burning Man (Aug 27 – Sep 3)

I haven’t been to Burning Man since 1996. I’m told it has changed a lot.

I’ll be camping with Local Fauna, a group of people from Asheville, in the Sacred Spaces theme camp.

Lindy Focus (Dec 26 – Jan 1)

I learned a slew last year at Lindy Focus & grew so much as a swing dancer.

This year I’m returning. Though it’s easy for me, since I live in Asheville.

Business of Software (Oct 1-3)

Business of Software has both amazing speakers and amazing attendees, similar to WDS.

It’s the conference to attend if you work on the business side of software. This will be my 3rd year.

Startup Weekend Asheville (Aug 24- 26)

Create a new business in 54 hours? You bet.

We’re bringing Startup Weekend to Asheville. Coming from out of town? We might have travel packages.

MassTLC Innovation unConference (Nov 16)

One of the best unconferences I’ve ever been to. Over 800 people talking about innovation & entrepreneurship.

Check out the 2010 & 2011 web sites for details.

Transformus (Aug 24- 26)

The former Southwest Regional for Burning Man continues in its 9th year in the lush forests of Asheville.

Find me at the Local Fauna theme camp at Transformus.

Boston Startup Weekend (Feb 24 – 26)

I helped out with the most recent Boston Startup Weekend.

Prior to that I participated in two others: Charlotte & Boston (Oct 2011). My Boston team launched Sponsor Bar as a new startup.

South by Southwest (Mar 8 – 12)

I attended the Interactive portion of South by Southwest this year.

I learned a lot of the panels, met some great people & helped promote the upcoming Asheville startup accelerator.

My Schedule

My current schedule for WDS. If the title says Facebook Even when you hover over the link, it requires membership to the World Domination Summit 2012 Facebook group to see the event.
Thursday, July 5th
10:00a – 2:00p (?) Portland 4T Trail – Tram, Trolley, Trail and Train
3:00p – ? Unconventional Race
Friday, July 6th
4:00p – 6:00p Think Traffic Happy Hour
Jimmy Mak’s @ 221 NW 10th Ave, Portland, OR 97209
6:30p – 9:00p WDS: Registration and Opening Party
Pure Space @ 1315 Northwest Overton Street, Portland, OR 97209
Saturday, July 7th
8:30a – 12:30p WDS: Main Stage Speakers
Newmark Theatre @ 1111 Southwest Broadway, Portland, OR 97205
2:00p – 3:00p Indie Publishing Demystified: How Any Writer Can Prosper From The eBook Revolution – Matthew Gartland
Elliott Center @ 1226 SW Salmon St, Portland, OR 97205
3:00p – 4:00p Book Concepts That Sell – David Fugate
Elliott Center @ 1226 SW Salmon St, Portland, OR 97205
4:00p – 6:00p Main Stage Speakers
Newmark Theatre @ 1111 Southwest Broadway, Portland, OR 97205
6:30p – 9:30p Portland Bike Tour!
Biking all over Portland!
Sunday, July 8th
8:30a – 12:30p WDS: Main Stage Speakers
Newmark Theatre @ 1111 Southwest Broadway, Portland, OR 97205
2:00p – 3:00p Write Your Book Now: Kick Fear to the Curb with a Simple Content Map – Cynthia Morris
Elliott Center @ 1226 SW Salmon St, Portland, OR 97205
3:00p – 4:00p Less is more. Simple productivity hacks that will save you an hour a day – Julia Roy
Elliott Center @ 1226 SW Salmon St, Portland, OR 97205
4:00p – 6:15p Main Stage Speakers
Newmark Theatre @ 1111 Southwest Broadway, Portland, OR 97205
8:00p – late World Domination Summit 2012 Closing Party
Crystal Ballroom @ 1332 West Burnside St, Portland, OR 97209

My Goals

My motto for 2012: Make More MistakesPlus 7 verbs: Appreciate – Help – Socialize – Simplify – Exercise – Savor – Extend

I plan to keeping do all that, and more. For WDS, I want to achieve the goals below. If you can help out in any way, it would be much appreciated. And if I can help you achieve your goals, just let me know!

Make 5 Great Connections

I signed up for World Domination Summit based on the people going. Out of the 1,000 people going, I want to walk away with 5 new friends. Five people who I’ll still be talking to 6 months from now.

If you see me, come up & say hi. Maybe you’ll be one of the 5.

Develop 3 Guest Posts

I launched Lean Decisions on June 26th. Now I need readers. But I want targeted readers. So I need to guest post on other people’s blogs.

I want to meet readers who want to optimize their decisions. People into life hacking, quantified self, minimalism, lean startups and lifestyle design likely fit this. Thus, meeting people blogging on these subjects will help.

Sample articles I might write include:

  • How to Order from a Menu Quickly: Tips for making quick ordering decisions
  • Use Habits to Avoid Decisions: Automate your decisions using habits
  • Ask the Right People About Your Idea: Before making a decision, make sure you’re asking the right people for information
  • Why You Should Throw Away Your Decisions: Inventory how many decisions you make & reduce them

Who should I be meeting? Let me know by social channels or leave a comment here.

Find 3 Future Guest Post Writers

In addition to guest posting on other people’s sites, I’d eventually like people to guest post on Lean Decisions.

The concept continues to evolve, but the ideal guest post writer would have an analytical view of decision-making balanced with the practicality that some decisions need to be gut decisions. Writing posts within specific domains would be great.

Who should I talk to about guest writing for Lean Decisions? Let me know by social channels or leave a comment here.

Interview 3 People About Key Decisions

I continue to research how people make decisions. My greatest insights have come from interviewing people about the decisions they make. I’d like to interview at least 3 people at WDS about their decisions.

Would you like to be one of those?

Remember 3 New Insights

The learning at events like WDS can be overwhelming. Rather than trying to remember it all, my goal is to remember 3 new insights. Ideally these would be insights that would produce a 10x impact on one of my personal or professional projects.

If you went last year, what were the insights you gained? Leave a comment at the end of this page.

How To Recognize Me

Look for the black fedora. I always wear a black fedora at networking events so I’m easy to find.For World Domination Summit, I’ll be dressing more casually than I would at a business conference. I should look like the photo on the left. The photo on the right is my Gravatar/Facebook photo, so that’s how to recognize me online.

What I’ll Look Like at WDS

My Gravatar & Online Photo

How To Connect With Me

I aim to be friendly and not to bite. Please come up and say hi if you see me at WDS. If we have a great connection, let’s definitely keep it going after the conference.Before: I am taking some time each day to read the World Domination Summit 2012 Facebook group and scan the #WDS and #WDS2012 Twitter streams.

During: Twitter and e-mail will be the best ways to reach me. Or if you want to meet in the lobby sometime, I’ll be staying at the Healthman Hotel.

After: Send me an e-mail, follow me on Twitter, friend me on Facebook or connect with me on LinkedIn.

Policy: I’m starting to follow most people back on Twitter and accept most Facebook friend requests. For LinkedIn, I still wait until I meet someone before adding them as a contact.

Ideas: If you’re interested how I manage LinkedIn contacts, read Managing LinkedIn Connections Using Tags. I’m starting to do the same for Facebook using lists.

Twitter @FastFedora
Facebook View Profile
LinkedIn View Profile

My Asheville Crew

Other people from Asheville that I’m attending WDS with that you should check out include:

Audrey Reynolds

Ursula Jorch

Jonathan Feldman

Other Useful Resources

A list of resources for you and I to use to prepare and enjoy WDS. I haven’t read all these yet. This is my list of everything to read before the conference. I’ll updated it as I discover new resources. Feel free to send me more.

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