Two weeks ago I attended Business of Software 2011 and saw a talk by Alex Osterwalder on the business model canvas, a tool for documenting and exploring business models. Then last weekend I attended Charlotte Startup Weekend 3 and explored the business model canvas in more depth.
If you’re not familiar with Startup Weekend, it is an event where programmers, designers and business people team up to create a startup business within 54 hours. It starts on Friday night and ends Sunday night when each team presents their business to a panel of judges. You can read more about my experience at Startup Weekend Boston here.
I participated on the WiFi Crowd team with eleven other people. During the weekend, as we discussed the business model, I downloaded the Business Model Toolbox app onto my iPad so we could use it in exploring our business model. Business Model Toolbox allows you to quickly create business model canvases and document the key parts of your model.
We used the tool to help us think through our business model. But I was on the tech team and didn’t get a chance to use it as much as I had wanted. So, during the presentations, I decided to attempt to document each team’s business model based on their presentation. In this post, I present the results of that experiment. Click any business model below to see a larger version.
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