Business of Software 2011 Schedule

Business of Software 2011 will be streaming the sessions live this year. To register, visit the web site.

Unfortunately, the Business of Software web site is scant on details of the sessions. To help friends to schedule their days, I’ve copied the schedule here and filled in details from the conference brochure. Times not listed are for breaks, meals and networking. See the full schedule here.

If you want to follow the live discussion from the conference on Twitter, the hash tag is #BoS2011.


Monday, October 24th
9:00a - 10:30a How to Create New Growth Businesses in a Risk-Minimizing Environment
Clayton Christensen – Professor of Business Administration at Harvard Business School
10:45a - 11:45a Naked Business: How I made money through honesty than through typical business behavior
Jason Cohen – Founder of Smart Bear Software
11:45a - 12:45p Business Competitive Advantage through Business Model Thinking
Alex Osterwalder – Author of Business Model Generation
2:00p - 3:00p Insights and Musings on the Business of Software
Dharmesh Shah – CTO of HubSpot
3:15p - 4:30p Workshops
4:45p - 5:45p SaaS and the Art of Pricing
Jeff Lawson – CEO of Twilio
5:45p - 6:15p How to make sure your business is on the right side of history through code and culture
Tobias Lütke – CEO & Founder of Shopify
Tuesday, October 25th
9:00a - 10:00a Engineering Your Marketing Outcomes
Patrick McKenzie – Founder of Bingo Card Creator
10:15a - 11:15a Making social media work in business to business
Laura Fitton – Inbound Marketing Evangelist at HubSpot
11:15a - 12:15p Unleashing Creativity
Josh Linkner – Founder & Chairman of ePrize
1:30p - 2:30p Praxeology: Lessons from a lost science
Rory Sutherland – Vice Chairman of Oglivy Group
2:30p - 3:15p Lightning Talks
3:45p - 4:45p A litany of product management mistakes at Freshbooks
Michael McDerment – CEO and Co-Founder of Freshbooks
4:45p - 5:45p An interview with John Nese
Peldi – Founder & CEO of Balsamiq; John Nese – Owner of Soda Pop Stop
Wednesday, October 26th
9:00a - 10:00a The art of asking
Paul Kenny – Top Sales Trainer
10:15a - 11:15a Creating a data-driven business
David Cancel – Founder & CEO of Performable
11:15a - 12:15p Using software to make the world suck less
Alexis Ohanian – Co-Founder of, Founder of Breadpig

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